7/22 & 7/29 RACC Workshops: The Driving Force (2 parts)

Deadline July 29, 2017

In this two-day workshop intensive you will identify the driving force behind your business, learn how it connects to your personal values, and clarify the mission + vision behind your brand. You will also develop clear language to communicate to your audience, customers and investors what your business does, why it does it, and who it serves.

We will first focus on getting clear about what your personal core values and vision statement are. Then we will use that insight to develop the values, vision, mission statement, and SMART goals for your brand. The clarity gained in this workshop will provide a strong foundation for you to grow your business into a force to be reckoned with.

Students will leave this two day intensive with a working draft of their core values, vision and mission statement for their creative business.

7/ 22 THE DRIVING FORCE – Class 1: VISION/VALUES (12-3:30pm)

What drives you? Imagine it is 5 years from now, what do you want to be able to say about your life? What future do you want to be able to say you lived into? How do your personal core values inform the vision and values of your business? As artists/makers/entrepreneurs starting businesses that we are passionate about, we often think of our brands as extensions of ourselves. How do we tease our brand out as a separate entity, so it can go out in the world and do the work we want it to do?

In this 1st session you will identify the driving force behind your business, learn how it connects to your personal values, and clarify the vision behind your brand. You will also develop clear language to communicate to your audience, customers and investors what your business does, why it does it, and who it serves.

We will first focus on getting clear about what are your personal core values. Then we will use that insight to develop your values and vision statement for your brand. The clarity gained in this workshop will provide a strong foundation for you to grow your business into a force to be reckoned with. Students will leave this with a working draft of their core values and vision statement for their creative business.

SKILLS LEARNED

– Discover your brand core values

– Write a working vision statement

— Learn how your vision and mission work to guide your business

– Practice talking about your business, be able to describe it’s purpose clearly

7/ 29 THE DRIVING FORCE – Class 2: Mission/Goals (12-3:30pm)

Want a clear simple way to keep your work on track, to follow the right leads and opportunities and build boundaries to keep distractions at bay? Your mission statement is the guiding light and focus that keeps you on track as your business develops. A mission statement also gives customers, funding sources and media a clear idea of your business’ purpose, how it plans to accomplish it, and who its target customer is. We will create a working copy of your mission statement and identify top business goals for the coming year.

In this 2nd session we will put all the pieces together by connecting with your personal values and vision behind your brand to help clarify your mission. We will also develop clear language to communicate to your audience, customers and investors what your business does, why it does it, and who it serves.

The clarity gained in this workshop will provide a strong foundation for you to grow your business into a force to be reckoned with. Students will leave this with a working draft of their mission statement and goals for their creative business.

SKILLS LEARNED

– Write a working mission statement

– Learn how your vision and mission work to guide your business

– Hone your writing skills so you will be able to share your mission statement confidently

– Practice talking about your business, be able to describe it’s purpose clearly

– Learn how to write S.M.A.R.T. goals for your business

MEET YOUR PRESENTERS

Your presenters are artists and makers who have had over a decade of experience running their own creative businesses. They’ve made mistakes and learned from them, received instruction from mentors to increase their knowledge and skill level, and experienced success and joy through their efforts. Ellie and Heather are excited to share with you what they’ve learned and facilitate helpful exercises in a humorous + informative way. Their goal is to provide you the space and support to create working drafts of these two valuable creeds (vision + mission) that you will go forth and rule the world with.

 

 

This is traditionally a two day intensive.

You can register for Class 1: Vision/ Values ($30)

or

Class 2: Mission/Goals ($30)

or

BOTH ($50)

LOCATION (for both):
June Key Delta Community Center
5940 North Albina Avenue
Portland, OR 97217

Questions: please call Tonisha at 503.823.5866

*Refunds will only be given if notfied at least 72 hours in advance of workshop start*

*Please do not print paper tickets for workshop in an effort to reduce consumption*

Location
Portland, OR